Whilst it wasn’t the Mobilegeddon as predicted, it has started to effect search rankings for non mobile & tablet friendly websites.

Mobile usage accounts for 60% of all time spent online.

Mobile search makes up to 30% of total traffic.

In a statement from Google — “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

As Google works to make the web friendlier to mobile devices, SEO will capture mobile and desktop traffic separately from one another. This means that great desktop SEO and a separate mobile-friendly presence will not be enough anymore. If your website provides a poor mobile user experience, it will begin to rank poorly for searches made on mobile devices.

Google’s search rankings update means mobile-friendly websites are now vital. This does not always mean you need a new, however if your website is ageing it may be the perfect time to act and stay ahead of the game. Concept Media Solutions can provide both template driven and fully customised mobile-friendly website solutions that ensures your business stays in the race.